After a few weeks of concepting and workshops, we landed on the idea of building out a fully customisable digital closet that users can share and invite friends to visit.
From etherial landscapes to the ultimate trophy cabinet, how you display your collection is up to you. But we designed the experience with as much opportunity for Nike to make the closet space as creative as possible.
Working with the Nike innovation teams, we designed a full end-to-end experience touching on all the key real world moments of Cop, Unbox, Stock and Rock.
Cop – How the digital sneaker is earned or gifted to you.
Unbox – The "You got 'em" moment where your digital sneaker is revealed.
Stock – Your closet. An explorable 3D environment where you can select a number of sneakers to showcase.
Rock – How you share your space. We built a message wall in to the environments where visitors could leave notes or gifts. As well as a way of placing your sneakers into AR environments.
