After many colaborative workshops with the client, we arrived at the concept of allowing kids to explore music by selecting emojis in a web based microsite. Essentially a lite version of the Kids app, that would allow parents and children to play, and experience the content on offer in the full product.
It's a playful, intuitive way of exploring sound, which helps to connect music to moods, routines and occasions in an interactive way. The emoji categories included emotions 😜😭, routines 🍽 🛏 and wildcards 🔥.
We then mapped a wide range of animated characters to the music and moods to add engaging visuals to the build.
