Nike SB On-Demand. A bespoke fulfilment service that allowed small skate stores to sell as much stock as any online retailer, and have it delivered to store within an hour.
Where as normally, it would be cost and space prohibitive for small stores to hold stock for every size and colour way. Customers would regularly be turned away or driven online to complete their sale.
With On-Demand we partnered with a final mile fulfilment service that would hold stock in warehouses all over Los Angeles. A customer would come to store, order any sneaker in any size, and have it in their hand (on average) in around 30 minutes.
We designed the entire logistical service as well as the customer facing ordering experience and marketing material, bespoke for each of the 14 stores on our trial.
